This is a common interview question and one that gives you a chance to elaborate on the answer you gave to “What are your strengths?” It’s a question designed to gauge your confidence level and knowledge of the company, so even if the interviewer doesn’t ask it directly, be prepared to show that you’re a qualified candidate who can bring something unique to the table. Read through the job description to identify the main things the hiring manager is looking for and show how you meet those needs.
Here are the things you need to keep in mind when preparing your answer.
Show off your experience and unique abilities.
Your interviewer is essentially asking “Why should I hire you?” and your answer should show that you’re different from other candidates they’ve interviewed. Think of the top 2-3 things they’re looking for and explain how you meet those criteria. For example, if you’ve had an internship in the industry, talk about you experience. If you’re not sure what to focus on, look at the job description and identify key traits in the first 3 bullet points.
Say something like: “I’m a creative problem-solver who wants to be part of a team that develops great branding campaigns. I’ve worked on several marketing campaigns during class projects and at a previous internship, so I’m familiar with the challenges I’ll face in this role and I know how to address them.”
Explain what you bring to the table.
Next, show how your experience and unique qualities make you stand out. If you’ve already made it clear that you’re a hard worker, you can emphasize the fact that you always keep a positive attitude and will bring a new level of leadership to the team. Be humble but confident. Giving a direct answer will show that you’ve thought about the question and know exactly what you can bring to the position.
Say something like: “I bring three things to the table that most candidates can’t offer: My problem-solving ability that I’ve used to improve campaign performance, in-depth knowledge of social media strategy and previous experience with email marketing.”
Connect your experience to the position you’re applying for.
Being an awesome employee has a lot to do not only with your unique abilities but also with how those abilities meet the employer’s needs. Whether the company you’re interviewing with is a tech startup or a consulting firm, demonstrating that you understand the organization’s needs and can address them will go a long way toward impressing the interviewer and helping them to see you as a part of the team.
Here’s how to bring it all together:
“I’m a creative problem-solver who wants to be part of a team that develops great branding campaigns. I’ve worked on several marketing campaigns during class projects and at a previous internship, so I’m familiar with the challenges I’ll face in this role and I know how to address them. I bring three things to the table that most candidates can’t offer: My problem-solving ability that I’ve used to improve campaign performance, in-depth knowledge of social media strategy and previous experience with email marketing. With my combined knowledge and enthusiasm for this industry, I know that I would be a good fit for this role.”
Pro Tip: Make sure your answer takes less than 60 seconds and practice it over and over until you have it down pat.
Answering “What can you offer us that some else can’t?” is a great way to show how you stand out from other candidates. By highlighting your unique skills and demonstrating how your personality and future goals align with the company, you’ll impress your interviewer and increase your chances of getting the job!
Next, get more career tips for internships and entry-level jobs such as 5 Technology Trends You Need to Know and find answers to common interview questions such as How Have You Displayed Leadership?
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